By mid-February, many women are frustrated as they go to the mall to shop for more winter clothing. It seems like nearly all the stores only have winter items on the clearance rack now, with spring clothing displayed everywhere else. Retailers have their reasons for doing this, but it can drive their customers crazy. Those women might visit this website, where they can buy cardigans, tunics and long-sleeved tops, and have something new to wear in the chilly weather.
Demand and Competition
Retail decisions tend to be mainly driven by customer demand, or by how the business owners and marketers understand that demand. It’s a reason why Christmas decorations are up for sale in stores as early as Halloween. Retailers want to beat the competition and figure some other store will get those sales if they don’t put out these holiday items this early. Yet shoppers throughout the country grouse about having to look at Christmas decor when they’d like to see something for Thanksgiving.
There are similar factors at work in the middle of winter. Certainly by the end of February, most people are tired of the cold weather and are looking forward to spring. They’re excited about buying some new outfits to wear when the warm weather arrives. Shopping for spring clothing when there’s snow on the ground helps them feel better about the lousy weather and to be ready for the first day that’s warm enough to go without a jacket.
Fashion generally has two seasons: spring and fall. Summer and spring items are combined for the most part, and the same goes for winter and fall. That’s why it’s pretty easy to buy a swimsuit in February and a winter coat in August.
An Online Boutique
With an online women’s clothing boutique like Filly Flair, shoppers don’t have to give up finding attractive seasonal clothing that fits their own unique sense of style. In mid-February, they can even find some particularly warm jackets in addition to lighter ones suitable for springtime wear and the occasionally chilly summer evening. Even better, they can these items and snag some of the newest trends for spring at the same time.